I hope you enjoy this blog post that shows you both how to put Adsense ads and direct/custom ads on a blog. Let me know and comment below. In this video we learn several important ad techniques, including how to setup Adsense on a blog and position an ad at the top of a blog post, how to register for Amazon Associates and install Amazan ads on a blog, and how to make your own custom ad that could be for a brand you personally decide to work with.
10 lessons to get more advertisers
#10 Target advertisers in your niche – Seems like a no brainer but we can tend to get desperate and post anything that earns use money which ruins it for readers.
#9 Don’t give your rates up front – Yes blogging is all about transparency, but if you give advertisers your rates before they know you’re a good person, you’ll leave them with only one point to discriminate you on and they’ll see you as just a number.
#8 Reach out directly – We bloggers get to thinking that X amount of traffic or readers will lead to advertisers but you’re better off sending nice emails and being a bit pushy to get on their radar. Hopefully now that you know how to make direct ads it will help!
#7 Keep it simple – Having a cluttered blog says you don’t really know what you want. Learn how to build a simple website in WordPress here.
#6 Create an ad page – Use a good title and permalink because advertisers really are searching for you in Google
#5 Keep rates reasonable – When you start scoring some ad deals and people ask your prices you’ll be tempted to go high. There’s nothing against testing the waters but you also want returning business.
#4 Be a good networker – Keep your advertisers’ emails and check in every now and then. Ask for referrals.
#3 Diversify – If you find that Adsense isn’t working try direct ads and vice versa. Use YouTube, Facebook, or even Adwords as necessary.
#2 Don’t be afraid – Along with #3, don’t be afraid to invest your advertising earnings back into getting more visibility and then more opportunity.
#1 Never sell out – Don’t forget it really is “all about the content”. If you sell too many ads or sell your blog entirely (which I hardly ever recommend) you may feel good for a short while but then you’ll realize the harm you’ve done.
Question for you…
Have you dealt with blog advertisers? If so, how did it go? Need any help attracting advertisers to your blog? Join in and hopefully someone can help you out!